Number of colleges participating: 1Lead: , , Santa Monica CCD
Participating Colleges: Santa Monica Community College District ($555,000)
Sectors: All Sectors
Brief Narrative: This project will develop a regional strategy to market CTE to various constituencies, including students, parents, community, business and industry, workforce and the media. The project is not designed to fully fund the marketing plans for each individual college, but instead to develop a regional strategy; however, colleges can leverage this project with their local fund plans that address their unique needs. Strategies include the development of online content for websites and social media, media ads/kits, showcase events (demonstrations, competitions and regional fairs and other events) and the branding of regional CTE education in the region. Funds in this project will also be used to provide resources for the exploration of industry-driven innovations to address needs that might emerge during the performance period, especially those identified by the LAEDC, the LA Area Chamber of Commerce, workforce or business/industry partners and the Southern California Leadership Council.